Look, I get it. You are probably being bombarded with requests to release your music on vinyl. Or it may only be 20 people, but they are really insistent. It seems like all of the bands are successfully re-issuing every thing on vinyl.
But maybe you shouldn’t consider it if you have to jack up prices to insane levels just to break even?
I know that U2’s manager said that you can charge a nice premium for vinyl issues. He was full of it. He was talking about the Achtung Baby deluxe vinyl boxset that originally went on sale for $130-140. It was a limited edition… that is still available today. Years later. I saw it on sale for $60 last week. All of the U2 vinyl re-issues sold horribly. I picked up one for $5. Brand new and sealed.
The idea that you can charge vinyl collector’s extra? Bogus. And questionably moral if you ask me.
Vinyl became popular because it was a way to get music out to the people. It was an “everyman, blue collar” kind of deal. It wasn’t expensive once it went mainstream. It wasn’t cheap. It was just right.
The idea the “if you are going to do it, do it right”? Please. Stop that. You can still do it right for $15-20 final cost to the consumer. Anything higher is just wasteful snobbery. I have talked to very small bands that have put out very high quality small run vinyl releases. I then investigated their vinyl manufacturing sources. So I know it is possible.
And the packages that surround these vinyls? Not everyone is into stickers and posters and t-shirts and prayer shammy towels. If you can’t just offer a straight music package in addition to the one with bells and whistles, then please just don’t do it. Especially if there is bonus content on the vinyl that you can only get in that package. Do you know how many buttons and stickers I have thrown in the trash over the years just because I had to buy the package?
You are basically holding the music hostage. If you can’t work out the shipping logistics without the packages, then just don’t do it. Really. I’m tired of having to decide between wasting big money buying tons of junk that I don’t need (I still want to know what the hell a STEM disc is, anyway) or picking an inferior listening experience. I know its a first world problem, so I will live if I decide to not waste my money. But why do you do that to your fans?
It all just feels a little…. shady.